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Remember the Dr. Seuss story "Horton Hears a Who"? Horton the Elephant takes care of a small world called Whoville, acknowledging its existence in spite of its size. ("A person is a person no matter how small".) Only when their world was in danger, from the non-believing animals of the jungle, all of the Whos of Whoville had to shout at the top of their lungs together:

"WE ARE HERE! WE ARE HERE! WE ARE HERE!"

So such is being done with cartoon fans across the United States, as one of their most beloved cartoon outlets on cable television is in danger of extinction from incredibly inept management.

For those who haven't noticed, Cartoon Network has underwent a serious decline over the past several years. They have stopped showing nearly all of their classic cartoons. They dropped their "Cartoon Cartoon" label from their original programs. Their logo change is now a less versatile one.

In fact, the network more recently seems to be evading its own cartoon brand. They have been showing live-action movies since 2005. Fewer new cartoons are being ordered. Cartoonstitute, a relaunch of their What a Cartoon! Show was cancelled. Dozens of animators, some of whom had made CN their home for their entire careers, are finally being shown the door, including veteran Craig McCracken.
And now this summer, they have launched a series of reality shows under their "CN Real" label, using an aggressive advertising campaign to promote them.

Worse of all, the management has shown complete lack of respect for their own audience. They have already reduced CN from an all-ages network to one aimed squarely at kids. But even kids across the board know that something is wrong. As recent ratings indicate, they're definitely not buying into any of the new reality shows, as if there aren't enough of them elsewhere.

Yet despite all that, the management has chosen to stay the course, with a line of drama series coming out soon.

Common sense should tell that this is an incredibly horrible business practice. When people aren't getting what they want, their attention shifts elsewhere. (Disney learned that the hard way twice.) This summer, people would rather watch SpongeBob on Nickelodeon, or Hanna Montana on The Disney Channel over any recent offerings on Cartoon Network, with even their top animated shows being affected by the overhead disease.

And it's not like they're not aware of their angry audience reactions they're getting. Yet their answer is a crummy music video promoting the CN Real programs. (The video was initially removed from YouTube after getting over 600+ negative responses, but has quietly resurfaced in further defiance to the feedback.)

The cherry on top of this ice cream disaster is a lingering rumor that a name change for the network might be on the horizon, effectively abandoning the "cartoon" label.

This is mad serious, folks. Consumers are being ignored. Television is on a fast decline, with cable's niche networks taking the biggest beatings. People have already given up hope for redemption.

I'm encouraging everyone to do several things:

1) Those who have Facebook join this group. [link] Get as many people as possible to join.

2) Do NOT tune into any of the CN Real shows. If the ratings stay low long enough, they're bound to go away.

3) Keep up with latest developments at Cartoon Brew. Jerry Beck and Amid Amidi talk about the network frequently.

4) START WRITING LETTERS. This is extremely important! We already know that the Cartoon Network management isn't listening to consumers, so it's time to take it a step higher.

Here is the address for the Time Warner management, which owns Cartoon Network thru Turner Programming.

Jeffrey L. Bewkes, Chairman/CEO Time Warner
James L. Barksdale
William P. Barr
Stephen F. Bollenbach
Frank J. Caufield
Robert C. Clark
Mathias Dopfner
Jessica P. Einhorn
Michael A. Miles
Kenneth J. Novack
Deborah C. Wright
c/o Office of the Corporate Secretary
Time Warner Inc.
One Time Warner Center
New York, NY 10019

If we shout loud enough, and let our presence be heard, the executives will have to respond (with a common sense solution) at some point. Someone on the Time Warner board obviously knows that what Cartoon Network is doing is extremely bad business procedure, which is soon going to reach the stockholders at Wall Street. (Now that we're in a desperate bind here, I'm willing to give them my attention.)

BOTTOM LINE: If we don't act, and fast enough, we are going to lose one of the most cherished networks on cable television.